Simplicity is key when creating a website. It is important that you do not overload the viewer with content. When putting together your website, think about how you want to lay each page out and decide how much information you would like to put on each page.
According to Tech Republic, “Many pop-ups and banner offers are value-added, and users and customers really appreciate them — but if there is an overabundance, and navigation and response are impeded, they can work against you. Use of pop-ups and banners should be tastefully orchestrated and thoroughly tested before they are placed into production.”
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Source: Mary Shacklett, Tech Republic. (August 14, 2013). “10 best practices for SMB Web sites”.